University degrees: Courses
Course length: 12 weeks
Course city: Sydney
Learn essential skills to develop, coordinate and manage digital media projects. Learn how to build cross-disciplinary teams, successfully manage resources, clients and stakeholders, research and strategise business and digital marketing solutions, translate creative briefs, and create IA, UX and other business documentation to support your projects. Delivered part-time over 12 weeks this is a practical course giving you essential skills to work in the digital space.
Get the skills you need to research, scope, plan, develop and deliver a digital project. Learn how to analyse creative briefs, functional, technical specifications and business documentation, and develop concept models and prototypes for digital projects such as websites, games, apps, and other new tech such as chatbots, VR and AR.
Learn about the resources and requirements needed to effectively plan a digital project, including current project and financial management methodologies, and how to successfully lead a design and development team through a project lifecycle.
Understand the needs of a target audience and construct a digital project tailored for maximum effectiveness using a human-centered design approach that builds on learnings from personas, scenarios, user stories and user journeys. Learn the value of user experience (UX) whether applying it to a website, game or 360˚ transmedia experience.
There are many jobs for Digital Producers in the creative digital space, but you need specific skills and knowledge to succeed. This course will help you learn how to plan and supervise a digital project through its conception, creative, and technical phases, and keep the project on time and on budget.
To excel as a Digital Producer, and get the most from the course, you need to be an organised person with good team collaboration skills. Good writing and communication skills are also important, as well as being tech savvy.
This course is ideal if you already have some understanding of website development, digital marketing or digital project management. You may be working in an agency, marketing or comms team and want to upskill and learn current best practices in the digital space.
Industry guests on this course include Mark Davies and James Boyce from Grumpy Sailor, Drew Alexander from XAM Consulting, Lynette Reeves from the Project Factory, Saxon Dixon from Virtual Immersive, Jennifer Wilson, Viveka Weiley, Sam Doust, David Clune, Nick Hunter from Paper Moose, Mike Feghali from Expiriti, Emma Turner from the ABC and Patrick Flaherty from Scout Talent.
In the course you’ll learn about:
Industry Certificate content has been validated by our Industry Advisory Panels.
For more information and to request a full course outline, please email shortcourses@aftrs.edu.au
If you are interested in a course teaching video shooting and editing skills please see our Industry Certificate: Content Creation or the Videomaking Intensive.
The course is partly delivered online, so you will need access to a desktop or laptop computer with camera, sound and a reliable internet connection for the evening Zoom video sessions.
There is regular weekly online work to be completed between face-to-face sessions, we recommend allowing at least 10 hours per week of study time.
This course is delivered over 12 weeks.
There are three face-to-face workshops at AFTRS which are mandatory.
This course is only open to students aged 18 +.
